Many startups delay marketing, believing it is only necessary after product launch or funding. In reality, early marketing is key to customer acquisition, product validation, and scalable growth. Learn when and how startups should invest in marketing for long-term success.

Startups often focus on acquiring new customers, but the real challenge is keeping them. Customer churn can quietly undermine even the best growth strategies, leading to stalled revenue and wasted marketing spend.

Startups often focus intensely on lead generation, investing heavily in paid advertising, content marketing, and inbound strategies. While acquiring new customers is essential, many companies overlook a critical component of sustainable growth: retention.